MAMA has once again underlined its leadership in Thailand's instant noodles market, revealing that its sales in the first 11 months of 2015 was higher than 51 percent of the market share. MAMA Cup sales also went up 3.2 percent, a significant rise which was even higher than the overall market growth of 1.8 percent. An even more practice marketing campaign has been announced for 2016 to focus on emphasizing the MAMA brand essences and new product launches that specifically cater to the demands of consumers.