Exhibit 11-5, the manager avoids a misleading implication: to reject the ecause the $11-per-unit selling price is lower than the manufacturing cost p(Exhibit 11-4), which includes both variable and fixed manufacturing costs e assumption of no long-run or strategic implications is to s of the one-time-only special-order decision. Suppose the manager conclud il department stores(Surf Gear's regular customers) will demand a lower ar sells towels at $11 apiece to Azelia. In this case, revenues from regular c be relevant. Why? Because the future revenues from regular customers wil ing on whether Surf Gear accepts the special order. The Surf Gear manager modify the relevant-revenue and relevant-cost analysis of the Azelia order th the short-run benefits from accepting the order and the long-run consec itability if Surf Gear lowered prices to all regular customers.