Pros and Cons of Exclusive Distribution
• the lack of competition - by
using a single retailer to sell the
products can limit competitor
products.
• greater control over the way the
product is merchandised ,sales
price or advertising materials.
• Strong relationship with
retailers- Due to a single retailer
to work with, company can build
a relationship with partners.
Pros Cons
• Inability to cover marketusing
only one single retailer to
sell the product may not be
enough for the whole market.
• Costly – exclusive distribution
strategy usually aims at luxury
or high reputation marketing
intermediaries which can be
expensive to work with.