Shipper and consignee have a common interest in moving goods from origin to destination within a given time at the lowest cost
Carriers desire to maximize their revenue for movement while minimizing associated costs
Agents (brokers and freight forwarders) facilitate carrier and customer matching
Government desires a stable and efficient transportation environment to support economic growth
Internet is used to share real-time information with customers and suppliers.
Public is concerned with transportation accessibility, expense, and standards for security, safety and the environment