Zara hired 400 different nationalities and young designers to catch the latest fashion around the world. This is because different countries, the trend of fashion will not be the same. For example, design that American like, not necessarily have good sales in Chinese. Therefore, in order to collect the latest fashion information, Zara hire Chinese designers, and produce clothing with the unique design and styles that suit Chinese people.
Although most of the Zara clothing is plagiarize from various fashion occasions such as Fashion released, exhibitions and fashion catwalk, but it is one of the reasons Zara is become famous around the world. Zara are targeting fast fashion. Zara will update new products twice a week, loyal customers of Zara will know that if they do not buy the clothes on the that they shop, later the clothes will not available anymore. Therefore, they are motivated to buy immediately. Generally, popular fashion brand launch about 2000-4000 new style in a year is the limit. However, Zara promised to launched over 12,000 styles in a year, which represents a day at least three new design is available in the market.
Zara achieved rarity. Only valuable and rare resources and capabilities have the potential to provide temporary competitive advantage
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