• Factors that influence conformity
The difficulty of the task: Difficult tasks can lead to both increased and decreased conformity. Not knowing how to perform a difficult task makes people more likely to conform
Individual differences: Personal characteristics such as motivation to achieve and strong leadership abilities are linked with a decreased tendency to conform.
The size of the group: People are more likely to conform in situations that involve between three and five other people.
Characteristics of the situation: People are more likely to conform in ambiguous situations where they are unclear
Cultural differences: Researchers have found that people from collectivist cultures are more likely to conform.