If you have recurring revenue streams, a great way to increase the LTV of your customers is to get them to pay over a longer period. If most of your customers pay monthly, getting more to pay annually decreases churn and increases your average customer lifespan.
Email remarketing is the perfect channel for guiding users toward your annual plans as it’s cheap, it’s a trusted communication channel, and you can talk directly to customers when they are at the right point in your funnel.