Marketing and Public
Relations Strategies
It cannot be over-emphasized that
understanding your audience(s) will
allow you to gain insight into how best
to communicate with them. An effective
marketing and/or public relations
effort will use a variety of tactics to
reach audiences through their preferred
communication media. Since there is
no one-size-fits-all method to reach consumers,
it becomes necessary to deploy
a mix of marketing and public relations
communication strategies that will
uniquely position your services in the
minds of current and potential clients
and patients. Let’s take a look at a few: