There is no shortage of innovative ideas for formulations and product concepts within the beauty industry, ensuring that consumer interest in the category remains at a high level. Originally limited to facial skin care, today skin improvement claims can be found in color cosmetics, body care and hair care. Creams and lotions no longer are the only formulation types available within body care as many new launches incorporate new and novel formats. Body butters are being added to many body care brand portfolios. Oils are another upcoming format, already popular in Germany and quickly catching on as a versatile and less greasy alternative to body creams, butters and balms. Mintel has recorded, via its Global New Products Database, several new skin care launches that claim to energize the skin. Patch technology is being used for on-the-spot skin care and body care treatments for a range of purposes.