The consumerism phenomenon is born in the USA, at the beginning ofthe 20th century, where in the year 1906 the first mass protests were so powerfulthat they constrained the federal government to approve a very important set ofrules, which imposed a control, not very restrictive though, to the industry atthat time. The first organized experience regarding consumerism lead to thefoundation of the magazine called “Research Bulleting”, that published theresults of the tests regarding large consume products.