E-commerce provides the linkage to capture external information.
Knowledge systems combine this information with internal organizational expertise transforming the information into knowledge to improve product options.
The aim is to integrate these different but appropriate areas of information and communication technology as enabling tools to advance mass customization as a more viable organizational strategy.
Based on a review of the current mass customization, e-commerce, and knowledge management literature, questions for top management to consider as they explore organizational readiness for mass customization are developed and are presented for discussion and strategic planning purposes.