The company is suffering from maturity and is also under threat from the growing influence of private label products. Many private label consumer lives cares, consumer electronics and personal cares are improving in quality and attracting growing number of consumers, who are keen to get value for money. The arrival of local electronic industries as in Pakistan poses a serious threat to its market (Khan et. al., n.d.).This is particularly acute in markets where consumers are suffering the crush of an economic downturn. Expansion of competitors into new sectors like General electric and Sylvania and the other factors like currency conversion - Unfavorable currency rates, especially with regards to the strength of the euro- could negatively impact company sales. Looking forward, the difficult economic conditions appear likely to reduce the company's growth capability. Although signs of recovery are becoming gradually apparent, the current global economic malaise looks set to continue in many countries for few years. Minimal growth in the populations in Philips main sales region, Western Europe, means that there is little opportunity for any great expansion of the company's consumer base.