This marketing concept has become one of the big differentiators in the success of companies in the recent years. The reason being that the past two decades have led to tremendous degradation of the environment. The issue of global warming has become the central topic of debates, in almost all international conferences. Moreover, increasing awareness about pollution has created a mass awareness (to some extent) in citizens of various nations. Now as aware customers, people are purchasing products that are 'eco-friendly'. From light bulbs to plastics, today's consumers ensure that they can at least, to some extent, contribute in curbing of the threats of pollution.
Read more at Buzzle: http://www.buzzle.com/articles/societal-marketing-concept.html
This marketing concept has become one of the big differentiators in the success of companies in the recent years. The reason being that the past two decades have led to tremendous degradation of the environment. The issue of global warming has become the central topic of debates, in almost all international conferences. Moreover, increasing awareness about pollution has created a mass awareness (to some extent) in citizens of various nations. Now as aware customers, people are purchasing products that are 'eco-friendly'. From light bulbs to plastics, today's consumers ensure that they can at least, to some extent, contribute in curbing of the threats of pollution.Read more at Buzzle: http://www.buzzle.com/articles/societal-marketing-concept.html
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