Company use of model
Strength
The location of Singapore as an important crossroad of the world
Premium brand
great emphasis on quality training for staff
Weakness
In its early days the airline was much smaller than its rivals
faced with an intensely competitive with big players (British Airways )
Company use of model
Opportunities
The rapid growth in air transport for both passenger and cargo
SIA’s network reaches out to 93 destinations in 42 countries
The SIA Group is Singapore’s largest private sector employer with a 28,000 strong workforce
Product innovation and service
KrisWorld innovative
Threat
SIA from the major national carriers of much larger countries, and restrictive regulation of air routes
All changed so SIA’s working harder
Benefit of model
Provide the best product for there passengers
The best customer service available
SWOT for advantage in the competitive airline industry
Created a number of strategic alliances with other major world airlines to serve other markets jointly