For Compass's artists a major component of the marketing effort was venue sales at live concerts. Fans of folk Celtic and roots music were often known to postpone purchases of an album by a favorite artist until they could buy it at the concert even if the album was locally available in stores. To encourage local fans to attend concerts by new artists therefore Compass usually paid for local print-advertising campaigns ($3,000) posters and press photos ($500) c-card mailings ($1,000) and the services of an independent radio promoter ($2,500).