McNeil’s proposal should have been accepted because:
The ROA for the new product is higher than the current ROA for the Consumers
Division’s of 10.8%
13% is higher than the current ROA of the company as a whole (9.4%).
It is higher than the hypothetical 12% ROA set by Hubbard that covers interest costs of borrowing capital.
If EVA is calculated instead, the residual income is positive.
EVA = Net Income – (Cost of Capital x Investment)
= 390,000 – (12% x 3,000,000)
= 30,000