Marketing research may be conducted by the entrepreneur or by an external supplies or consultant. There are also opportunities for entrepreneurs to contact their local college or universities to identify faculty who teach marketing and are willing to have external clients for student research projects. Suggestions on how to conduct market research are discussed next. Market research begins with a definition of objectives or purpose. This is often them difficult step since many entrepreneurs lack knowledge or experience in marketing an often don't even know what they want to accomplish from a research study. This, however, is the very reason why marketing research can be so meaningful to the entrepreneur.