1. Production Concept
This concept occurs during the shortage of goods and services. The manufacturer should focus on production is important, Aim and significance of the production efficiency. Therefore, the aim of the organization is to improve production and distribution efficiency
2. Product Concept
Managers in organizations must try to adjust products better because buyers will satisfied buy products the production up well. Trying to improve the products may result in high cost of production. And customers can not buy expensive goods Such The CASIO Company has produced such as watch generation. The calculator and can save the phone number, Due to the clock is high price the demands of the consumers buy a watch to wear. Don't want these extra features, resulting in the Casio watch this version did not succeed in the market.
3. Selling Concept
Selling concept used to sell products, executive buy not seek. The consumer goods not to buy the goods. The seller must take efforts and sales techniques to succeed. such as insurances or blood donations, that the only focus is on creating a sale, but not on building profitable long-term customer relationships.
4. Marketing Concept
To start production will have to study the need of consumers, Then the produce of products to bring back to meet the needs of the consumers. Such The TOYOTA Motor, Automobile production Toyota Prius production cars used two power system is used oil and electricity, saving energy and help protect the environment, which respond with need of customers who want to reduce global warming.
5. Society Marketing Concept
Society Marketing Concept mean Marketing a long term by the company to manage the balance 3 concern with the marketing strategy that is Company Profit, Customer Wants, and Human welfare.