Finally, the result of the study can be used apply to the policies to companies and regulators that
regulate the franchise business. For example, franchisor would be addressing the policies to be
implemented about the assistance of business to franchisees on both initial and ongoing support such as
conducting the franchise seminars to share the knowledge between parties. Furthermore, government
agency should have policies to force the franchisor report the progressive information business in each
year. This perspective can be used in formulating and implementing franchise system through training
and support services by government. However, the motivation of the study is to be able to identify how
franchisors can better manage their franchisees so as to ensure sustainability of their franchisees. The
findings of this study have important implication to theory and practice. This explains the strong
relationship between the franchisor marketing strategy variables and franchisors’ performance of whichis perceived by franchisee satisfaction. This is important and critical knowledge to the success of the
franchise system.