When you hear the word “branding”. It brings to mind the sign of product. New product branding is interesting, but it follows along the same principle. The name of branding want to “burn” into the consumer’s mind the image of that brand. For examples of recognizable brands include the red, white and blue in the circle "smiling". This is Pepsi. The famous Nike looks like swish. And the golden arches of McDonalds. These signs represent the different curve of branding in our minds. Now, I am going to write about I prefer no name and why branding is important.