Examples include United Airline’s emphasis on branding serving such items as Mrs Fiela’s cookies for first class, Starbucks coffee for all passenger, and Friendly Skies Meals from McDonalds fast food chain. American Airlines serves Pizzeria Uno, Air Canada has Second Cup coffee, while Delta’s menu card provides Omaha Steak, and A.1 sauces to give recognition to all of the partners (Henderson,1998). Some national flag carriers also take the opportunity to show-case some of their country’s luxury goods, such as Wedgewood bone-china on BA, and Limoges and Christofle on Air France.