Third, in the survey, we asked firms to report their 2011 sales revenue. Subsequent to the survey stage, we collected secondary and objective sales data for 32 of the firms in our sample. This allowed us to investigate the correlation between these primary and secondary data sources. The correlation was 98.02%. Next, we statistically checked the highest correlation among the constructs. The highest value was 0.447, which is lower than Bagozzi, Yi, and Phillips’ (1991) cutoff of 0.8, as shown in Table 4.
Third, in the survey, we asked firms to report their 2011 sales revenue. Subsequent to the survey stage, we collected secondary and objective sales data for 32 of the firms in our sample. This allowed us to investigate the correlation between these primary and secondary data sources. The correlation was 98.02%. Next, we statistically checked the highest correlation among the constructs. The highest value was 0.447, which is lower than Bagozzi, Yi, and Phillips’ (1991) cutoff of 0.8, as shown in Table 4.
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