This value is adapted from what customers have felt, learned, seen, or heard about a brand as a result of their experiences over time (e.g., Aaker 1991; Keller 1993; Vázquez, Belén del Rio, & Iglesias 2002).
This value is adapted from what customers have felt, learned, seen, orheard about a brand as a result of their experiences over time (e.g., Aaker 1991; Keller 1993; Vázquez,Belén del Rio, & Iglesias 2002).