. Tourism organization management towards quality as criterion is relatively
weak because there is 36 per cent from the employees agree and 13 per cent
strongly agree, however, there is 29 per cent with the scale of disagree and 9 per
cent with the scale of strongly disagree.
. The health of tourism business environment indicates that 31 per cent from the
total sample does not support this criterion (31 per cent disagree) and 15 per cent
strongly disagree, and there is 26 per cent support this indicator (26 per cent
agree) and 11 per cent is strongly agree.
. Offering suitable opportunities for training and a fair mechanism for
performance measurements as criterion for internal customer satisfaction is
weak because there is only 21 per cent agrees and 13 per cent strongly agree, and
there 37 per cent does not support this indicator (37 disagree) and 12 per cent
strongly disagree.
Figure 1 shows the percentage of general average of the internal customer satisfaction
indicators.
External customer satisfaction
External customer satisfaction as dependent variable of equality, from the viewpoints
of tourists, has been measured depending upon a number of criteria such as:
. the general evaluation of tourism services in Egypt;
. the extent to which tourists are satisfied with hotel’s services;
. customer value related to tourism services’ prices;
. level of services at accommodations;
. internal transport quality;
. the extent to which tourism services prices at suitable levels; and
. tourist desire to repeat his/her visit to Egypt.
. Tourism organization management towards quality as criterion is relativelyweak because there is 36 per cent from the employees agree and 13 per centstrongly agree, however, there is 29 per cent with the scale of disagree and 9 percent with the scale of strongly disagree.. The health of tourism business environment indicates that 31 per cent from thetotal sample does not support this criterion (31 per cent disagree) and 15 per centstrongly disagree, and there is 26 per cent support this indicator (26 per centagree) and 11 per cent is strongly agree.. Offering suitable opportunities for training and a fair mechanism forperformance measurements as criterion for internal customer satisfaction isweak because there is only 21 per cent agrees and 13 per cent strongly agree, andthere 37 per cent does not support this indicator (37 disagree) and 12 per centstrongly disagree.Figure 1 shows the percentage of general average of the internal customer satisfactionindicators.External customer satisfactionExternal customer satisfaction as dependent variable of equality, from the viewpointsof tourists, has been measured depending upon a number of criteria such as:. the general evaluation of tourism services in Egypt;. the extent to which tourists are satisfied with hotel’s services;. customer value related to tourism services’ prices;. level of services at accommodations;. internal transport quality;. ขอบเขตที่ท่องเที่ยวบริการราคาในระดับที่เหมาะสม และ. ท่องเที่ยวต้องการเที่ยวชมเขา/เธอ
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