From this study, make aware of the point at the attention center of the Strivers Lifestyle group, them has resources is a relatively low innovation, focus on creating and maintaining social image, enjoy, love fashion and anything related to the consumers lifestyle who buy jeans in the Hat Yai municipality, Songkhla province. The entrepreneur can predicts consumer demand. and future trends from consumer behavior. To be used in the planning, development, marketing strategy, responding to the demand.