Our respondents also identified differing brand investments across industries. The
respondents generally agreed that accounting firms and consultancies have very professional recruitment processes, whereas advertising agencies appear to dedicate too few resources to recruitment, making it difficult for potential employees to get to know them. Companies that dedicate more resources to recruiting and employer brand building are perceived as being a more attractive place to work than companies that do not. Accordingly, we find some support for the proposition that brand investments positively influence perceived job quality.