The function of CRM systems illustrated in this case is customer service, which helps Chase Card Services manage their customer relationships by providing customers the service of the highest quality possible which improves customer satisfaction, reduces unnecessary expenses, and maximizes profits. The contract with Enkata Technologies lends to customer service modules that provide information and tools to increase the efficiency of call center agents in performing first-call resolution to customers’ requests upon the initial call. The nature of the call, including the reasons for and the length of a particular call, and the length of time used to handle the call by an agent are recorded, organized, and analyzed. Chase is then able to determine the criteria for declaring particular calls “resolved,” which makes the whole process of attending to customers so much easier and this increases the overall productivity of the firm