Many startups develop from Type A ideas those concerned with providing customers with a product or service or service that does not exist in their market but already exists somewhere else. Jeremy Kraus's firm, Jeremy's MicroBatch Ice Greams, is an example of a Type A idea. As a college student, Kraus applied the product in limited editions. He went on to develop a relationship with the long time distributor of Ben & jerry's ice cream, Dreyer's, which has agreed to market Jeremy's products in the New York area and, eventually, in other geographical markets as well.