More generally, the word is imperiled by the profusion of communications technologies. Everyone's talking, e-mailing, blogging and commenting on everyone else's comments. Combine that with partisan rancor and a general desperation to get one's message across, and naturally the word gets overtaxed. In Blogworld there are no idiots anymore, only [blithering] idiots. The most opportunistic move in the corporate realm may have been the decision by a retailer to call itself French Connection United Kingdom, which allowed it to put the company's initials on T-shirts everywhere. Jeepers, that's clever!