The holidays are coming, and it’s your chance to boost sales on your store. One way to do that is to advertise on Facebook. For brands with large budgets it’s a bit easier – they can experiment with Facebook ads, test audiences and ads, and see what works and what doesn’t. But if you’re on a tight budget, those $500 you put into advertising better work and bring you some sales! In this blog post I’ve shared my experiences working with Facebook ads for two brands, and reveal some tested tips and tactics on how to get results with minimal spending.