Now, it is my understanding that design in the commercial sense is a very calculated and defined process; it is discussed amongst a group and implemented taking careful steps to make sure the objectives of the project are met. A designer is similar to an engineer in that respect and must not only have an eye for color and style but must adhere to very intricate functional details that will meet the objectives of the project. The word “design” lends itself to a hint that someone or something has carefully created this “thing” and much planning and thought has been executed to produce the imagery or materials used for the project.