The first tool in writing for response is knowing exactly what you want
your readers to do as a result of reading your material. Determining an
action objective makes writing easier and more straightforward. Keeping
the end result in your mind as you write enables you to aim for it.
When you know where you’re heading, you’re more likely to get there.
Let’s say, for example, that your boss has asked you to organize the
summer picnic. You’ve selected the venue and need to announce it. You