Figure 1 shows the plan of the hypothesis test that business persons’ subjective
assessment of their small town business success depends on reciprocated community
support, in contrast to other determinants of business success, including unilateral
support and economic factors. Reading from the left, unilateral community support
by a business is distinguished into two forms: personal, by the entrepreneur with no
direct payo for his/her business; or professional, deductible from business taxes.