working quality standards, and create a framework for evaluating and following up the quality of public administration and administrative performance of government agencies. (Office of the Public Sector Development Commission, 2006a: 3-6)
PMQA itself is based upon a rigorous set of criteria, the so called “Criteria for Performance Excellence”, which consist of seven categories. One of those categories that directly relates to this area of study is “Category 3 – Customer and Market Focus” which examines how an organization determines requirements, expectations, and preferences of customers and markets, and how the organization builds relationships with customers and determines the key factors that lead to customer acquisition, satisfaction, loyalty and retention, and to business expansion. (Evans, 2005: 63-65)
In conclusion, from the past until the present the Thai public sector has made efforts to reform the bureaucratic system, by many means, in different periods of time, and in diverse situations. The reform in the past aimed to rule, control, and maintain the ruler’s power rather than to provide citizens fundamental public services. The basic format of the Thai political system, its form of government, and public administration system was originally copied from that of India which was long established, and also influenced the normal life of Thais and society. The status of people depended on their class which is an example of feudalism in Thai society. The implementation of centralization has harmonized with Thais’ way of life and society. This can be seen today in Thai society, especially in rural areas of the country. Throughout the past the Thai bureaucratic system and public administration, bureaucratic culture and top-down courses of action have been widely accepted by civil officers. Public services have been provided by the government’s needs, not by citizens’.
During the past couple decades, the Thai bureaucratic paradigm has been changed by the influence of good governance, NPM, and the utilization of private sector management tools. Public services have been provided not only for government’s necessities but also citizens’ wants and needs. Public service users are customers and citizens of the state rather than clients or constituents who always need government support. Citizen-centered government has been the new paradigm of government officials and public administration, instead of the traditional bureaucratic system.
However, the performance of the public sector has not been widely studied. The application of NPM and Marketing in the Thai bureaucratic system has not led to sufficient
working quality standards, and create a framework for evaluating and following up the quality of public administration and administrative performance of government agencies. (Office of the Public Sector Development Commission, 2006a: 3-6) PMQA itself is based upon a rigorous set of criteria, the so called “Criteria for Performance Excellence”, which consist of seven categories. One of those categories that directly relates to this area of study is “Category 3 – Customer and Market Focus” which examines how an organization determines requirements, expectations, and preferences of customers and markets, and how the organization builds relationships with customers and determines the key factors that lead to customer acquisition, satisfaction, loyalty and retention, and to business expansion. (Evans, 2005: 63-65)In conclusion, from the past until the present the Thai public sector has made efforts to reform the bureaucratic system, by many means, in different periods of time, and in diverse situations. The reform in the past aimed to rule, control, and maintain the ruler’s power rather than to provide citizens fundamental public services. The basic format of the Thai political system, its form of government, and public administration system was originally copied from that of India which was long established, and also influenced the normal life of Thais and society. The status of people depended on their class which is an example of feudalism in Thai society. The implementation of centralization has harmonized with Thais’ way of life and society. This can be seen today in Thai society, especially in rural areas of the country. Throughout the past the Thai bureaucratic system and public administration, bureaucratic culture and top-down courses of action have been widely accepted by civil officers. Public services have been provided by the government’s needs, not by citizens’. During the past couple decades, the Thai bureaucratic paradigm has been changed by the influence of good governance, NPM, and the utilization of private sector management tools. Public services have been provided not only for government’s necessities but also citizens’ wants and needs. Public service users are customers and citizens of the state rather than clients or constituents who always need government support. Citizen-centered government has been the new paradigm of government officials and public administration, instead of the traditional bureaucratic system. However, the performance of the public sector has not been widely studied. The application of NPM and Marketing in the Thai bureaucratic system has not led to sufficient
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