Travellers who originated from Bangkok and boundaries
have more intention to go to floating market more that
those travellers who came from other provinces. Working
and living in big concrete city is more yearn for cultural
and traditional style of living. So consideration of floating
markets’ locations, the more than 200km away from
Bangkok may cause of problem and hard to survive
through the crisis. As well as all stakeholders of the
floating market should be realized that their main
customers came from Bangkok and surrounding area, in
order to survive they should adapt themselves and their
product to match with the customer needs.