Blocking the Avenues Open to Challengers
♦Adopt alternative technologies as a hedge against rivals attacking with a new or better technology.
♦Introduce new features and models to broaden product lines to close gaps and vacant niches.
♦Maintain economy-pricing to thwart lower price attacks.
♦Discourage buyers from trying competitors’ brands.
♦Challenge quality and safety of competitor’s products
♦Grant discounts or better terms to intermediaries who handle the firm’s product line exclusively.