Another study carried out in the USA by the Centre
on Alcohol Marketing andYouth featured an audit of 74
Alcohol brand websites [23].The research found widespread
use of games and interactive content, downloadable
material, cultural references, cartoons and
graphics.The study ‘found widespread use of the kinds
of features identified by the Center for Media Education
(CME) as potentially attractive to underage
youth’, with alcohol brand websites described as ‘offering
a parade of attractions that appear to have little to
do with the quality or taste of the alcohol product but
speak loudly to the culture and mores of the Internet
user’ [24, p. 2