3.4. Promotion of menthol-flavored tobacco
Promotion of menthol-flavored tobacco was common. Menthol was promoted at significantly different rates among cigarette (p < 0.0001) and smokeless tobacco brands (p < 0.0001), and was most common in emails from Newport (88.6%), Camel (77.9%), Longhorn (70.0%) and Grizzly (64.1%).
Emails that promoted menthol had a 1.9 times higher prevalence of coupon promotion (95% CI: 1.52–2.37; p < 0.0001) and 1.32 times higher prevalence of web content promotion (95% CI: 1.17–1.49; p < 0.0001) than those that did not.