The development and implementation of the concept by Italo Rota was assigned by Nussli to Progetto Cmr founded by Massimo Roj. The pavilion offers a fascinating view of the territory of Kuwait, its culture, its human and natural resources in a State born from a desert where it has been able to create its own wealth. It is the desert that welcomes visitors, who after a long promenade arrive at the event area where they are immersed in landscapes recreated by 360 degree projection.