This study analyzes the trends and issues related to the retention of young adults in Northwest Ohio. Researchers sampled over 340 young adults (25-34 years of age) from 8 counties in Northwest Ohio. Results highlight rural community perceptions of young adults as well as those factors that impact the decision to remain in Rural Northwest Ohio. Sampled adults report generally favorable impressions of the area with emphasis on the quality of schools, community safety, and affordability of the area. Overall lower ratings were revealed on components related to cultural, entertainment, and employment opportunities in the area. Respondents with higher incomes and those with stronger Northwest Ohio roots, i.e., who were themselves raised in Northwest Ohio along with their parents, were more likely to feel positively about Northwest Ohio’s economic outlook and the community’s strength. In addition, the higher the respondent’s education, the more likely they were to react positively regarding the community’s strength/safety. Young adults reported that parents were a strong influence on their decision to return or remain in their rural communities. Keywords: youth, community, development, career, retention