The role of human resource management in contributing to new venture success has been appreciated for some time, but only recently has it gained acceptance as a vital component of growth and the bottom line. “successful firms were found to be more flexible, participate, and adaptive organizations. These firms had employees who could perform the work duties of others and were likely to be managed in a way that provided workers with the flexibility to modify their jobs to adapt to changing conditions. Lead entrepreneurs of successful firms were more likely to spend more time communicating with partners, customers, suppliers and employees than the lead entrepreneurs of unsuccessful firms.”