Follow up
It’s far cheaper to keep an existing customer than it is to gain a new one. One great way to keep your existing client base happy is to follow up with them after they’ve bought a product or service from you. This lets them know that their satisfaction is important to you, and will lead to happier, more loyal customers.
Following up after a sales call is also an important step. Some prospective clients need a little time to think things over, but may not get back in touch with you on their own. By giving them a friendly call a week later, you increase your chances of making that sale.