“It shows that who ever is doing it recognizes that there are ethnic groups outside the mainstream market group and that they want to reach it. Whether it's good thing...Because it's an advert and it involves marketing and it's purely for profit then I don't want to give too much credit and say this is a great thing because may be the person who did it is still racist but this is what sells and he happily did it. It doesn't me an anything bad or good about the society but it shows you that there is a big portion of consumers who might relate to it”