It can also be helpful to think about evaluation for Social Marketing in terms of 4Ps including competition: Evaluate P1: Product and P2: Price
•Did the audience understand what you were asking them to do?
•Did they attempt the behavior?
•Did they adopt?
•Were benefits enough to persuade them to overcome the costs?
•Did anything happen during the course of your program that would increase the audience’s desire to participate in competing behavior?
•Did something happen to persuade legislators to adopt a policy opposing the one you were advocating?