Regional Initiatives
Europe
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 110
FY2016(Target):160
- Improve profitability through reduction in fixed cost by selling production facilities
- Maximize the effect of new global model launches including New Triton
Russia & others
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 90
FY2016(Target):110
- Expand sales, mainly in strategic models such as SUVs and pickup trucks
- Reduce costs by increasing local production
China & others
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 100
FY2016(Target):200
- Shift full production at GAC Mitsubishi Motors Co., Ltd. (GMMC)
- Develop and enhance sales network
North America
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 100
FY2016(Target):150
- Revitalize sales network by launching new models
- Improve production efficiency by exporting Outlander Sport from U.S. factory
Japan
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 140
FY2016(Target):150
- Develop the minicar business through NMKV
- Reduce the number of models and increase sales volume per model
ASEAN
Sales Volume target (Retail) (Thousands of units) FY2013(Actual): 240
FY2016(Target):390
- Achieve goals set in ASEAN challenge 12and develop business further in five major ASEAN countries
- Reinforce business in the Philippines as a core market following Thailand and Indonesia
360,000 units are to be sold in five major ASEAN countries in fiscal 2015
Thailand, Indonesia, the Philippines, Malaysia and Vietnam