D. Consumer Satisfaction
Consumer satisfaction among initial buyers of the iPhone has
been rated very high. A September 2009 survey indicated
that 74% of iPhone buyers are ‘Very Satisfied” (compared
with 43% of RIM buyers) [4]. Given that iPhone wireless
services are provided by AT&T, it is also important to look
at consumer satisfaction figures for AT&T. While only 31%
of AT&T customers gave a “Very Satisfied” rating (versus
50% for Verizon) [9], more people indicate they will switch
to AT&T. It can be inferred that the iPhone compensates for
lower AT&T customer satisfaction figures, thus indicating
the success of iPhone.