Cath Kidston has a lot of strength of their product throughout the market. It possesses a very strong brand image in the market and very strong network of market research, its door to door surveying is done annually in both rural and urban areas selectively. Cath Kidston also has a very wide range of products to offer to their consumers. The focus of Naraya is going strong on beauty segment and the brand is known to deliver value-for-money in the eyes of the consumers. Beside from that, the brand has innovative sales promotions tactics that spread across different forms of media, such as print, electronic and social.