The traditional concept of business as a “winner takes all” contest is giving way to a realization that in the
networked economy, companies must both cooperate and compete. Termed “co-opetition,” this new perspective
requires companies to create business strategies that capitalize on relationships in order to create maximum value
in the marketplace.
“Co-opetition”-- a model in which a network of stakeholders cooperate and compete to create maximum value -- is
one of the most important business perspectives of recent years. Internet and mobile technologies have made it
even more necessary for companies to both cooperate and compete, by enabling relationships through information
sharing as well as integrating and streamlining processes. In today's networked economy, co-opetition is a
powerful means of identifying new market opportunities and developing business strategy.