Gender bias is prejudice or discrimination based on gender, or conditions or that support gender stereotypes of social roles (Baslow, 1992)
Gender bias is not just an individual attitude, but is built into many societal cultures (Puri, 2011, para. 4)
Gender biases not only describe stereotyped characteristics of men and women, but they also set standards for how men and women should think and behave (Brewer, 2012)
Gender bias is harmful to men and women because stereotypes are not always true and having a false view of either gender is not fair (Lips, 2005)