I think the ethics of advertising are of great importance to advertising production in each piece. If the manufacturer lack moral advertising media production comes out, it will not be making the media had been wrong to lead the life essence of buying the product of advertising. For example, advertising has been proposed over consumers believe will pick the wrong and disappointed when using the product, including put strength in races. Skin color or various tastes. It affects the little until serious. We can see that the packing ethics ethical advertising considered quite a lot, which is extremely good for consumers and producers.